The Marketing Psychology skill teaches an agent the behavioral principles behind persuasion: Cialdini's principles, the biases that move decisions, and pricing psychology. It applies them to make real value clearer, never to manipulate.
Cialdini's seven, with concrete ways to apply each honestly.
Anchoring, loss aversion, framing, and the decoy effect in practice.
Charm vs round pricing, anchoring, and framing the number.
Where persuasion ends and manipulation begins.
Open any agent, pick this skill from the library, and it loads the frameworks into that agent.
Override the prompt context for one agent without changing the library copy. One skill, many variants.
Combine skills on a single agent so it carries every framework the job needs at once.
Blog posts, case studies, proposals, and client communication frameworks.
Keyword research, on-page SEO checklist, Core Web Vitals, and analytics reporting.
Platform-specific best practices for LinkedIn, Instagram, and X, plus content calendars.
Skills are included on every Helm plan. Enable this one on any agent and it starts applying the frameworks right away.