Content Strategist Agent

byHelmContent

Content grounded in the work you actually ship.

Works with

Gmail

Google Drive

Slack

Overview

The Content Strategist plans editorial calendars, maintains your brand voice, and drafts briefs, posts, case studies, and client updates from the projects you have shipped and the clients you serve. It stores drafts in Helm, reports in Slack, and keeps the publish step in your hands by default.

What it does

What it takes off your plate.

Editorial planning

Plans calendars across blog, social, email, and client content, and surfaces gaps the team should own based on recent wins.

Drafting

Drafts blog posts, case studies, proposals, and client updates from real project records, hours, and client communication.

Brand voice

Maintains and enforces your voice across every piece, patterning off published work and an attached voice guide.

Summaries and refresh

Rolls call transcripts and project artifacts into polished recaps, and keeps client-facing assets current.

Example tasks

Things you can hand it.

Draft a case study from a completed project using the project record, hours, and client communication.
Write a weekly client update from the project's last 7 days of activity.
Generate a LinkedIn post announcing a project milestone without sounding corporate.
Rewrite a SOW draft to match the agency's tone and formatting conventions.
Summarize a 90-minute client call transcript into a 200-word recap with action items.
Refresh the "About" page of a client portal with the latest team info.
Propose next month's blog calendar based on the last 30 days of project wins.
Draft monthly newsletter copy from the customer activity feed.
Generate three headline options for every new blog post for the editor to choose from.
Review a proposal draft and flag sections that don't match the agency voice.
Keep a brand voice guide updated as the team's tone evolves.

How it works

Connect once, then read Slack.

1
Connect
We point the agent at your projects and document library and attach your voice guide as its reference.
2
Plan
It builds the editorial calendar from recent wins and surfaces the gaps worth owning.
3
Draft
It writes on-brand drafts grounded in real work and stores them in Documents.
4
Report
It posts the plan and drafts awaiting review to Slack. You own the publish step until you trust Full.

Tiers

Start where you're comfortable.

Same agent, three levels of control. Moving up is a settings change, not a new setup.

QA

The agent reviews; your team acts.

Read-only access to your projects and documents.
Editorial plan and content-gap analysis.
Recommendations in Slack.

Managed

The agent drafts, you approve, the agent publishes.

Everything in QA.
Drafts posts, case studies, and updates in Documents.
Publishes or sends only after you approve.

Full

The agent runs the work; you set the limits.

Everything in Managed.
Produces the calendar on a schedule.
Escalates anything off-voice or sensitive to a human.

FAQ

Common questions.

What do I need to get started?

A Helm workspace with your projects and documents, and a Slack channel. A voice guide and connected publishing or email tools are optional but improve results.

How does it learn my brand voice?

Two ways: it reads your published documents and patterns off what already sounds right, and you can attach an explicit voice guide as reference. Most teams start with the guide plus five reference docs.

How is this different from a generic AI writer?

A standalone writer has no context about your business. This agent reads the projects you have shipped and the clients you have served, so the output reflects what your business actually does.

Does it publish to my blog or send emails?

It drafts and stores content in Helm. Publishing to external surfaces happens through connected integrations, and most teams keep the send step human until they trust the Full tier.

How do the tiers work?

QA plans and recommends. Managed drafts and publishes after approval. Full runs the calendar on a schedule. Moving up a tier is a settings change, not a new setup.