The Ad Creative skill teaches an agent how to write direct-response ads that stop the scroll and earn the click. It maps copy to awareness and platform, generates hook and angle variations, briefs static and video concepts, and runs a testing matrix that isolates one variable at a time.
How Meta and Google differ, and what cold vs warm audiences need.
Writing ten hooks before body copy, across proven angle types.
PAS, AIDA, and 4Ps applied to primary text and headlines.
Briefing concepts by angle and format, then testing one variable at a time.
Open any agent, pick this skill from the library, and it loads the frameworks into that agent.
Override the prompt context for one agent without changing the library copy. One skill, many variants.
Combine skills on a single agent so it carries every framework the job needs at once.
Blog posts, case studies, proposals, and client communication frameworks.
Keyword research, on-page SEO checklist, Core Web Vitals, and analytics reporting.
Platform-specific best practices for LinkedIn, Instagram, and X, plus content calendars.
Skills are included on every Helm plan. Enable this one on any agent and it starts applying the frameworks right away.