The Paid Advertising skill teaches an agent how to plan, launch, and tune paid campaigns: structuring accounts, building audiences, testing creative, and pacing budget. With a connected ad platform, the agent can act on that plan, not just write it.
Account, campaign, and ad set layouts mapped to the right objective.
Cold, warm, and hot audiences, plus lookalikes built from your best customers.
One-variable tests, refresh cadence, and hooks that earn the click.
Bid choices, the 70/20/10 split, and how to scale winners without resetting learning.
Open any agent, pick this skill from the library, and it loads the frameworks into that agent.
Override the prompt context for one agent without changing the library copy. One skill, many variants.
Combine skills on a single agent so it carries every framework the job needs at once.
Blog posts, case studies, proposals, and client communication frameworks.
Keyword research, on-page SEO checklist, Core Web Vitals, and analytics reporting.
Platform-specific best practices for LinkedIn, Instagram, and X, plus content calendars.
Skills are included on every Helm plan. Enable this one on any agent and it starts applying the frameworks right away.