Message Mining

Marketing & Contentby Helm

Write in the words your customers already use.

Overview

The Message Mining skill teaches an agent how to gather voice-of-customer language and convert it into copy that converts: mining reviews, calls, and surveys for pain, desire, and objections, then mirroring those exact words in headlines, hooks, and proof.

What's inside

The frameworks it teaches.

Where to mine

Reviews, sales and support calls, surveys, and communities ranked by signal.

What to pull

Pain, desired outcome, objections, triggers, and the exact vocabulary.

VoC to copy

Turning mined phrases into headlines, objection handling, and proof.

The swipe file

A living doc of customer phrases grouped by theme.

Example tasks

Things you can hand it.

  • Mine competitor reviews for objections and dream outcomes.
  • Turn survey responses into headline options.
  • Build a voice-of-customer swipe file.
  • Rewrite a page using the customer's own words.
How it works

Add it to an agent in seconds.

  1. 1

    Enable it on an agent

    Open any agent, pick this skill from the library, and it loads the frameworks into that agent.

  2. 2

    Tune it for the agent

    Override the prompt context for one agent without changing the library copy. One skill, many variants.

  3. 3

    Stack it with others

    Combine skills on a single agent so it carries every framework the job needs at once.

Related skills

Content Writing

Blog posts, case studies, proposals, and client communication frameworks.

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Keyword research, on-page SEO checklist, Core Web Vitals, and analytics reporting.

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Social Media

Platform-specific best practices for LinkedIn, Instagram, and X, plus content calendars.

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Put Message Mining to work.

Skills are included on every Helm plan. Enable this one on any agent and it starts applying the frameworks right away.

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