Klaviyo Campaigns & Segments

Marketing & Contentby Helm

Send the right Klaviyo campaign to the right segment.

Overview

The Klaviyo Campaigns & Segments skill teaches an agent how to plan a campaign calendar and build segments in Klaviyo. Rooted in the connector, it defines RFM-style segments from order data and predictive fields, estimates recipients before every send, tests variants by cloning campaigns, and protects deliverability by favoring engaged segments.

What's inside

The frameworks it teaches.

RFM-style segments

Approximating RFM with Klaviyo conditions and predictive lifetime-value fields.

Eight campaign types

Launches, promos, education, social proof, restock, seasonal, story, re-engagement.

Send discipline

Recipient estimation before send, variant testing via campaign clones, and exclusion rules.

Monthly calendar

Cadence, the value-to-offer mix, and reporting with campaign analytics.

Example tasks

Things you can hand it.

  • Build RFM-style segments in Klaviyo from order history and predictive fields.
  • Plan a monthly campaign calendar with the right value-to-offer mix.
  • Estimate recipients and clone a campaign to test variants before sending.
  • Favor engaged segments to protect deliverability.
How it works

Add it to an agent in seconds.

  1. 1

    Enable it on an agent

    Open any agent, pick this skill from the library, and it loads the frameworks into that agent.

  2. 2

    Tune it for the agent

    Override the prompt context for one agent without changing the library copy. One skill, many variants.

  3. 3

    Stack it with others

    Combine skills on a single agent so it carries every framework the job needs at once.

Put Klaviyo Campaigns & Segments to work.

Skills are included on every Helm plan. Enable this one on any agent and it starts applying the frameworks right away.

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