AI Content Strategist
Plans content, maintains brand voice, and guides editorial direction.
An AI content strategist is an autonomous agent that plans content calendars, enforces brand voice, and drafts editorial assets across channels. In Helm, the content strategist runs on Claude, has access to documents, projects, and integrations, and can operate in observe, suggest, or auto modes.
What an AI Content Strategist owns.
Tune every dimension of how the agent works.
Roles, tools, autonomy, memory, schedules, budgets. Every agent ships with the same configuration surface.
Pre-built or custom roles
Start from a Project Manager, Account Manager, or other template. Or define a custom role with its own name, color, and defaults.
Scoped tool access
Enable specific tool groups (tasks, projects, billing, calendar, analytics, memory, and more). Toggle read or read-write per group. Add 300+ external integrations.
Three autonomy levels
Observe (watch silently), Suggest (draft and wait for approval), or Auto (execute directly). Flip levels as trust builds.
Per-channel autonomy override
A fully autonomous agent can still require approval on email. Rare in AI tools, essential for client-facing work.
Custom instructions and skills
Layer your own instructions on top of the role's defaults. Enable skill modules for domain expertise and house style.
Memory
Agents remember past decisions, scoped to workspace, account, or project. Searchable. Optional. Disable per agent.
Schedules
Run agents on a daily, weekly, or monthly cadence with a custom prompt. Output to Slack, in-app notifications, or a task comment.
Spending limits
Set a monthly USD cost cap per agent. Runs pause automatically when the budget is hit. Usage is tracked per run and per month.
Full audit trail
Every agent run is logged with the tools called, inputs, outputs, success/failure, tokens, and cost. Browse history per agent.
Lives inside the rest of the platform.
Same records your team uses. No separate database, no sync lag.
Plus the tools this agent reaches for.
Connected once at the workspace level. Scoped per agent with read or read+write.
Reach the agent where you work.
Four channels. Each with its own permissioning and autonomy override.
In-app chat
Open the chat panel in Helm and talk to the agent directly. Page context comes along for free.
Reachable on any mailbox the workspace has connected. Replies route back through the agent.
Slack
@mention in any channel the agent is invited to, or DM the workspace DM handler.
Scheduled runs
Runs on a daily, weekly, or monthly cadence. Output to Slack, notifications, or a task comment.
Real work this agent runs.
Three modes. Override per channel.
You pick how much the agent decides for itself. And you can be stricter on channels that face clients.
Real prompts. Real replies.
Questions about the Content Strategist agent.
Does the Content Strategist agent actually publish?
It drafts and stores content inside Helm Documents. Publishing to external surfaces (your blog CMS, LinkedIn, email newsletter) happens via Composio integrations. The agent can push drafts there, but most workspaces keep a human-in-the-loop for the "send" step.
How does it learn the brand voice?
Two ways: read past content from your Documents library (it patterns off what already sounds right), and an explicit voice guide you can attach as a skill context. Most workspaces start with voice-guide + 5 reference documents.
Can it draft client-specific content?
Yes. Point it at an account and it can read every document, email, and project tied to that client to draft with full context: case studies, project recaps, renewal decks, onboarding guides.
What's the difference between this and an AI writing tool like Jasper or Copy.ai?
Standalone AI writers have no context about your actual business. The Helm Content Strategist reads from the projects you've shipped, the clients you've served, and the documents you've already published. Output reflects what your business actually does, not generic marketing fluff.
What plans include this agent?
Available on every Helm plan. Document-generation costs scale with AI credits (250K on Starter, 750K on Pro, 1.5M on Business per month).
Hire your AI Content Strategist.
Included on every Helm workspace. Per-workspace pricing. No per-seat tax.